Performance Marketing Manager (North America)
- Location: Portsmouth - New Hampshire
- Working time: Full Time
- Job level: Professionals
- Place of work: Hybrid
- Department: Corporate
- Start date:
We at Ravensburger are both a truly global company and a family. As a bunch full of different characters and personalities with heart and a passion for achieving our goals together, we offer a great range of entertainment for children and families. What drives us forward? A shared sense of purpose. Together we are working on creating something meaningful - pure fulfillment for your career!
This is what we need you for
About the Role
Ravensburger North America is seeking a data-driven Performance Marketing Manager to lead customer acquisition and revenue growth across ecommerce and retail channels.
This role owns paid media strategy, execution, and performance outcomes across Meta, Google, Amazon, Retail Media Networks, and emerging platforms. You will be responsible for campaign optimization, attribution, forecasting, and full-funnel performance, with direct accountability for key business KPIs.
The ideal candidate combines analytical rigor with hands-on execution and has a proven track record improving ACoS/ROAS, CAC, and customer lifetime value (LTV) for consumer brands.
This is NOT a social media or content role. This is a performance-driven, revenue-focused position with full accountability for paid media impact on ecommerce and retail outcomes.
Key Responsibilities
Performance Ownership & Revenue Accountability
- Own paid media performance across all channels including Amazon, Google, and Retail Media Networks
- Drive measurable business outcomes including revenue growth, ACoS/ROAS, CAC, and LTV
- Translate company revenue targets into channel-level plans and forecasts
- Continuously optimize campaigns to improve efficiency and scale
Ecommerce & Digital Channel Ownership
- Act as the paid media owner for ecommerce performance
- Partner with Amazon, DTC, and brand marketing teams to optimize full funnel performance
Paid Media Strategy & Execution
- Develop and execute strategies across Amazon, Google, and Retail Media Networks
- Maintain hands-on campaign setup and optimization
- Test new platforms and growth opportunities
Budget Management, Forecasting & ROI
- Manage paid media budgets ($500K+ preferred)
- Build forecasting models aligned to revenue targets
- Optimize spend toward profitability and efficiency
Measurement & Analytics
- Own reporting and attribution insights
- Translate data into actionable growth strategies
Testing & Experimentation
- Run A/B and incrementality testing
- Build a testing roadmap and scale learnings
Cross-Functional Leadership
- Collaborate with Creative, Sales, Analytics, and Ecommerce teams
- Align media strategy with business goals
This is what you can score highly with
Required Experience
- 5+ years managing paid digital media with $500K+ budgets preferred
Hands-on expertise in:
- Amazon Ads
- Google Ads
- Walmart Connect
- Target Roundel
- Meta Ads Manager
Proven success improving:
- ACoS/ROAS
- CAC
- LTV
Technical capabilities:
- Strong analytical and forecasting skills
- Experience with A/B and incrementality testing
What Success Looks Like
- Scales paid media investments efficiently across key retail and ecommerce channels
- Drives measurable ecommerce and retail media revenue growth
- Achieves ACoS/ROAS and CAC targets
- Establishes a structured testing and optimization framework for continuous improvement
Salary Range $75,000-$85,000
Your Benefits
Employee Purchase Program
Get awesome discounts on various products. Sweet deals just for you!
Helping Hand
Need support? Our Employee Assistance Program (EAP) offers confidential help for you and your family, from stress management to legal advice. Experts and resources are at your service!
Parental Leave
New parents get 8 weeks paid leave. Birth, adoption, or placement of a child. Time to bond!
Personal Insurances
Customize your coverage with home, car, pet, travel, legal, jewelry, and identity theft insurance. All-around protection!
Secure your future
You can defer up to an annual maximum based on current year IRS regulations. If you're 50 or older, you can make a “catch-up” contribution based on allowable IRS regulations.
- Safe Harbor: Get a 100% match on the first 4% of your elective deferral per payroll period with True-up.
- Immediate Vesting: Enjoy 100% immediate vesting from day one.
Save big on taxes!
With Flexible Spending Accounts (FSA), you can allocate part of your paycheck for medical or dependent care expenses. Enjoy more cash in your pocket and smart savings!
Stay healthy, stay happy!
Join us and enjoy peace of mind with our comprehensive coverage tailored just for you! You get a top-notch health package with UnitedHealthcare. Medical, dental, vision, and prescriptions are all covered. Plus, 100% in-network preventive care.
Support association
Our support association enables us to provide financial assistance to our employees in case they find themselves in a sudden emergency or unexpectedly have to bear extraordinary burdens.
Your Days Off
Enjoy up to 25 days of PTO per year. Use them for vacation, sick days, or personal time. Take a break, you deserve it! Plus, enjoy 12 paid holidays each year, aligned with US or Canadian federal holidays.
Hybrid Work
Work-life balance is key. Our flexible hybrid work schedule makes it easy to blend work and life seamlessly.
Flexible working hours
With our flexible working time models, you can easily manage your job and your private life. Depending on your role,
A collaborative and rewarding environment! Career growth potential!
Salary Range $75,000-$85,000
Your way to Ravensburger
It's always nice to know what to expect. That's why we've summarized for you what to expect during the application process and what the next steps will be. We have also answered some general and frequently asked questions in our FAQs. Feel free to check it out: FAQ Ravensburger
You still have some questions?
Do you still have any questions about your application, the job or anything else? We are happy to answer them.
Brandy Jones
Head of Human Resources
E-Mail: brandy.jones@ravensburger.com
(Help us to keep the process lean and apply via the "Apply Now" button instead of sending an email.)
Equal Opportunity Employment Statement
At Ravensburger North America, we are committed to fostering a diverse and inclusive workplace where all employees feel valued and empowered. We are proud to be an Equal Opportunity Employer, and we welcome applicants of all backgrounds, experiences, and perspectives.
We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, veteran status, or any other characteristic protected by applicable laws. We believe that diversity enriches our organization and fuels innovation and creativity, enabling us to deliver exceptional products and experiences to our customers.
If you require accommodations during the application or interview process, please contact us directly, and we will work to support your needs.