Head of E-Commerce

We at Ravensburger are both a truly global company and a family. As a bunch full of different characters and personalities with heart and a passion for achieving our goals together, we offer a great range of entertainment for children and families. What drives us forward? A shared sense of purpose. Together we are working on creating something meaningful - pure fulfillment for your career!

Overall ownership of E-commerce (wholesale, Drop Ship and Marketplace) :

• To include sales , forecast, C.S
• B2C (own web and transaction part of shows , stores or pop-up events) ** sales, forecast , C.S
• Any web applications or owned sites that bring revenue
• Performance marketing across all of the above
• Drive sales through digital campaigns at every level of the funnel with the goal of converting website traffic to purchase
• Build, leverage and own consumer data to identify relevant segments, drive purchase/re-purchase cycle, consumer understanding and robust targeting strategies.
• Test and iterating aggressively on an ongoing on-brand basis to find the winning combinations of on-site content and user experience to drive conversion and growth.
• Initiate, iterate and optimize all relevant paid media channels to drive low Cost Per Acquisition and positive ROAS.
• Drive website traffic to the optimal and strategic Consumer selling platform.  The best platform is the one that delivers the best results for Revenue and Brand Equity
• Align geographic, category, and channel pricing/promotional activities to ensure marketplace competitiveness and protect brand equity
• Own consumer relationships through key digital media channels including (but not limited to) Email, SMS, Push, Paid and Organic Social, Paid and Organic Search, Display and Affiliate Marketing.  Traffic and CRM ownership are Platform Agnostic
• Extend listings to social and marketplace shopping to broaden RNA eComm’s reach and build sales in the venues/platform of each consumer’s choice
• Create and monitor robust consumer-specific KPIs that demonstrate the truth of our results on all platforms.
• Core responsibilities are to expand and improve our website business across all categories as the strategic lead and business owner, and to develop our marketplace strategy so that we can expand our business to more ecommerce channels with clear strategic goals and priorities.

• Bachelor’s degree in Business, Marketing, E-commerce, Digital Media, or related field (MBA or equivalent advanced degree preferred)
• 7–10+ years of progressive experience in Ecommerce/Digital Marketing, with at least 3–5 years in a senior leadership role managing P&L ownership.
• E-commerce Leadership: Proven track record of owning full-funnel ecommerce operations including wholesale, drop ship, marketplaces (Amazon, Walmart, etc.), and D2C channels.
• Digital Marketing: Hands-on experience with performance marketing, acquisition, and retention across paid/organic search, social, affiliate, email/SMS, and display.
• Data & CRM: Demonstrated ability to build, segment, and leverage consumer data for targeting, lifecycle marketing, and repeat purchase growth.
• Experience aligning ecommerce with retail, promotions, and geographic/category pricing strategies.
• Revenue Accountability: History of delivering revenue growth, profitability, and strong ROAS while protecting brand equity.
• Expertise with Ecommerce platforms (Shopify, Salesforce Commerce Cloud, Magento, or equivalent).
• Familiarity with Marketplace management tools and syndication platforms.
• Advanced use of Analytics and BI tools (Google Analytics 4, Looker, Tableau, PowerBI).
• Knowledge of performance marketing platforms (Meta, Google Ads, Amazon Advertising, TikTok, etc.).
• Strong understanding of SEO/SEM, conversion optimization, and A/B testing.
• Experience in CRM/Marketing automation platforms (Klaviyo, Salesforce Marketing Cloud, Iterable, etc.).

Competitive Salaries! A creative and collaborative workspace where we celebrate innovation!

Salary Range- $150,000-$200,000 base with annual incentives